Mike Grigsby

Growth & Performance Marketer · Paid Media · Ad Ops · Landing Pages
Augusta, GA · (706) 830-7505 · mikegrigsby@goodproblemsmedia.com · mikegrigsby2010@gmail.com

SUMMARY

Performance marketer with 8+ years running paid media (Google, Meta, LinkedIn, StackAdapt programmatic), attribution and ad-ops infrastructure (GA4, Google Tag Manager), and conversion-focused landing pages. Recent results include $3M+ in pipeline from a $30K Google Ads budget and a paid-search rebuild that produced 108 leads and $1M+ in gross profit from home sales in its first 90 days.

WORK EXPERIENCE

Ad Ops Specialist, Bill Beazley Homes (Berkshire Hathaway)April 2026 – Present · Augusta, GA
  • Audited and rebuilt the paid search program, stopping $30,000/year in wasted ad spend that had no lead attribution and no qualified results.
  • Generated 12 qualified leads at a $115 CPL in the first 15 days (vs. 7 website leads the entire prior year), reaching 108 leads across Google, StackAdapt, and Meta on $14,000 in the first 90 days.
  • Contributed to 3 home sales generating over $1M in gross profit within the funnel's first 90 days.
  • Built true attribution in Google Tag Manager with custom conversion events (leads, calls, emails); launched 4 city-specific landing pages optimized with HotJar session data.
Marketing Specialist (Contract), The Augusta PlayersJune 2025 – Present · Augusta, GA
  • Redesigned and rebuilt the organization's website, integrating GA4 and Google Tag Manager to track paid and organic conversions.
  • Overhauled the email marketing program — design, automation, and targeting — to increase engagement and support donor and patron communication.
  • Designed a pitch deck for funding and business development, showcasing ROI to potential investors and grant committees.
Marketing Manager, BWF EnvirotecMay 2023 – June 2025 · Hebron, KY
  • Developed and optimized Google Ads campaigns, driving over $3M in new sales opportunities on a $30K annual budget.
  • Spearheaded digital strategy for U.S. operations, achieving first-page Google rankings for key industrial keywords through coordinated SEO and SEM.
  • Directed multi-channel marketing — blog content, social campaigns, and video production — strengthening brand credibility and industry trust.
  • Integrated AI tools into content workflows and campaign planning, improving turnaround time and creative quality.
Communications Director / Technical Director, Wesley UMCApril 2019 – May 2023 · Evans, GA
  • Increased Facebook and Instagram following by a combined 130% through planned social media marketing campaigns.
  • Increased online reach by over 1800% combined across all online channels, boosting engagement and brand identity.
  • Established improved tracking of online traffic and website actions to better gauge campaign effectiveness.

EDUCATION & CERTIFICATIONS

Augusta University, Computer Science Major2010 – 2016
Google Ads Certification2025

SKILLS

Paid Ad Campaign Management (Google, Meta, LinkedIn), Programmatic Advertising (StackAdapt), Campaign Analytics & ROI Tracking (GA4, Google Tag Manager), Conversion Rate Optimization (HotJar, A/B testing), AI Workflow Automation, Website Development, Landing Page Design, Social Media & Video Content Production, CRM & Automation Platforms (HubSpot, Salesforce, Zoho, Zapier), Adobe Creative Suite, Canva, ZoomInfo, Apollo.io, SEMrush, WordPress, Webflow