Stories that feed the funnel. Branded video shot, edited, and published to build credibility at the top and warm leads on the way down.
On Meta and YouTube, creative is the biggest performance lever there is — and it wears out. A winning ad fatigues in weeks, and most businesses keep paying to run it long after it stopped working. I shoot, edit, and continuously refresh the creative behind the campaigns I manage, so the testing never stops and the spend never goes stale. Everything below was shot, cut, and shipped by me.
A mini-documentary highlighting the Augusta Players' Camp Wonderland and the kids it serves.
A long-form video tour of BWF's facilities that shows industrial buyers exactly how the product gets made, and gives the sales team a credibility asset for the pipeline.
A long-form recap of Hometown Mission Week, capturing the people, projects, and impact of a week of community service.
Part 1 of a series spotlighting Augusta Players volunteers, built to anchor the Giving Tuesday donation campaign.
A quick-hit testimonial cut for social, built to drive viewers to the full Hometown Mission Week video.
A short video highlighting the Protec team and what sets the service program apart.
Tell me what you're running and I'll tell you honestly whether new creative would move the number.