BWF Envirotec's U.S. division needed new business from digital channels, but had little to no paid search presence and limited visibility among industrial buyers searching for filtration solutions online. Budget was lean, and leadership needed proof before committing more.
I started with just $20/day to validate keyword demand. Research surfaced a major competitor gap around high-intent searches for baghouse filters and filtration systems: qualified buyers with almost no one bidding for them.
On a $30,000 annual budget, the program generated over $3,000,000 in new sales opportunities and a consistent weekly flow of qualified leads to the inside sales team, establishing paid search as a dependable pipeline for the entire U.S. market. Alongside SEM, coordinated SEO work earned first-page Google rankings for key industrial keywords.